Breathe new life into your everyday space with beautiful art

Instead of fading to black when the TV is off, The Frame turns into a canvas to display a gallery of your favourite artworks — or your very own photography. More than just a a TV, The Frame brings fine art into your home and inspires you to reinvent your everyday space — each and every day.

Here's what makes The Frame the art lover's go-to.

Try out your TV in different rooms

Make your own TV

The Frame is a gorgeous TV that can be endlessly transformed. Turn it on, and enjoy the kind of brilliant display you'd expect from a QLED 4K TV. Or turn it off, and into your very own gallery of stunning art. It’s a canvas to express your creativity in your home, inspiring you to reinvent your space whenever the mood strikes.

Explore the Gallery


With over 40 colours and styles to choose from, your style of room and frame will be unique. That's why we want you to explore and discover what frames suit your style and bring your vision to life.

Minimal fuss, maximum style

Slim Fit Wall-Mount

Get the Best out of your Samsung Frame by matching your mood. Style your TV easily and quickly with easy to fit frames for any occasion you want to celebrate!

Frame shown in Image, Sand Gold.

Style it your way


The choice is yours when it comes to The Frame. With a range of interchangeable bezel colours and styles*, create the perfect match for your mood, taste and space. Plus, it’s never been easier to swap bezels whenever you fancy a change. All it takes is a snap or a push to switch things up. So go ahead, style The Frame your way.

*Customisable bezels each sold separately. **Availability of bezel styles and colours varies depending on TV size. Modern type is compatible with 43" to 75" 2021 Frame TVs, whilst Bevelled type is compatible with 55” and 65” only. ***Some bezel colours and styles may not be available from launch.

Try out our Inspiration page further

Choose your colour options here - free delivery available

Try now

The latest news and stories

Using our tools and services, you can provide an exceptional experience to Samsung users around the world

  • Monarchy Makeover
  • Samsung Combines Huge Offers When Buying A New 2023 The Frame TV
  • Interview: Art in the Age of Digital Display
  • Interview: State of the Art
  • Creative Experts From Around the World Share How Samsung’s Lifestyle TVs Inspire Them
  • Take Masterpieces from the Louvre Home with Samsung’s The Frame
  • Samsung x The Louvre: Bringing Timeless Masterpieces Straight Into Your Home